Aqua Design
Logo Award: 
Silver Award: Typography4
Assignment: This is student work for a theoretical client. The logo needed to reflect the company's mission, which is to embrace innovation.
Approach: A fish was strategically incorporated in a way to suggest that it's swimming behind the two main letterforms, towards brightness. The tail becomes a replacement for the crossbar.
Results: A solid mark was made by lowering the tracking between the letters 'A' and 'D' and by merging the fish with them.
