About: Perennial is an app that allows one to manage, share, get inspired by, and learn about gardening.
The Idea : Looking at my Aloe Vera plant sitting on the windowsill, I thought to myself, "I wish I could see the things that other people who like plants have. There should be a place designated to sharing plants, showing progress, and chatting with others about gardening." I wasn't sure what else would be needed to draw people into using something like this. So my main question was:
What would garden enthusiasts want out of an app?
The Competitors : I started by doing a competitor analysis. Six competitors were analyzed to find common functionalities that fufilled user wants.
"GrowIt! Garden Socially" is the most favorable app out of all the competition, but it has a difficult navigation, bad organization, and isn't user friendly.
GrowIt! App Issues Continued
1. Having a top and a bottom nav is overwhelming.
2. Users don't need rewards to be encouraged to post.
3. Sharing your profile isn't a feature often used. It shouldn't have this much hierarchy.
4. The username sticks out and the bio doesn't show.
5. This is essentially the same thing as the Q&A tab on the home page. It isn't important enough to be on the bottom navigation.
6. It would be less digging and taps if the app displayed the user's posts below their info.
7. This navigates the user to personal and followed projects. Personal projects should be with other personal content in the user profile.
Despite the problems, I felt that this app had some great features. But even if it was fixed, it would still be visually unappealing.
So I decided that starting fresh would be a better approach.
Color blindness is something I kept in mind while developing this app. It's good practice to keep it in mind considering that around 4.5% of the population is effected by it.
Perennial was designed for iPhone, but to reach a wider audience it would need to be remapped with new UX conventions for Android users.
Creative Objective: The app should be clean, user friendly, and take advantage of nature's beauty through the use of imagery.
Naming: The chosen name is 'Perennial'. Perennials are plants that endure well and grow for a long time. The name is strong, simple, positive, and relevant.
I wanted the logo to be very clean to match the brand objective, so I used clean shapes to get nice curves. I started with the shape of a flower and then rotated, overlayed, and minimalized it into different variations.
Taking a step back, I felt that the logos failed at targeting the correct audience. Using a new shape, I developed a logo with a rounded, inviting exterior and a floral interior.