fish

Aqua Design

Logo Award: graphis logo Silver Award: Typography4

Assignment: This is student work for a theoretical client. The logo needed to reflect the company's mission, which is to embrace innovation.

Approach: A fish was strategically incorporated in a way to suggest that it's swimming behind the two main letterforms, towards brightness. The tail becomes a replacement for the crossbar.

Results: A solid mark was made by lowering the tracking between the letters 'A' and 'D' and by merging the fish with them.


business card
graphis book